Keynote: How to elevate your customer experience with Live Shopping?

Winning online retailers are those that offer their customers the ultimate shopping experience. For customers, it's no longer just about the products - it's about sharing values, building 2-way relationships and feeling truly connected with the brands they purchase from. So now as a merchant, let’s see how you can create immersive shopping experiences for your customers, where they can discover new products, curate their unique look or select their next favourite items.

Innovation needs to be at the heart of any online business today to succeed in the digital age. It's not enough to adapt to new technologies – you need to anticipate your customers' needs and develop the new digital strategies to create a competitive advantage. During this session you will learn:

- how to use your existing setup to reach new targets

- how Live Shopping can help you offer a seamless checkout

- how to shorten your customers’ journey for a better performance

- how to give your audience the opportunity to interact with your brand